All In Updates
All In UpdatesAmy Wilkins, Senior Fellow for Social Justice
In December, David Coleman introduced the All In campaign, a partnership between the College Board and its members to dramatically increase the number of AP®-ready African American, Latino, and Native American students who enroll in college-level AP courses.
As part of our Access to Opportunity™ program, the goal of All In is to enroll 100 percent of students who have demonstrated that they are likely to succeed in AP in at least one AP course. Since December, we’ve reached out to parents, teachers, counselors, principals, and the students themselves to encourage those students to take at least one AP class next year.
In January, All In sent a letter to parents with a checklist of easy steps to help enroll their children in AP. In that letter, we asked parents to respond and let us know if they were interested in expanding AP opportunities not only for their children but for other African American, Latino, and Native American students in their communities. The response was heartening. Almost 1,000 parents indicated that they wanted to become involved in the work of the All In campaign.
We also reached parents by partnering with the Michele Stephenson and Joe Brewster, the filmmakers responsible for the American Promise documentary, by creating informational packets on African American male participation in AP. These packets were distributed at parties organized around the PBS airing of the film.
We contacted superintendents, principals, teachers, and counselors, asking them to be proactive in reaching out to students likely to succeed in AP to encourage them to take AP classes, and the reaction of these education professionals was also strong. The College Board’s Social Justice in-box was flooded with amazing stories about how these practitioners were able to dramatically increase AP enrollment among African American, Latino, and Native American students in their schools and districts. The overwhelming professional response prompted us to plan a webinar in April where educators shared their best All In practices.
We have involved students not only through parents and school staff but also through our targeted social media and email campaigns. We were able to leverage the star power of Shonda Rhimes, creator of Scandal and Grey’s Anatomy, Richard Sherman of the Seattle Seahawks, and David Johns, executive director of the White House Initiative on Educational Excellence for African Americans, who shared their AP experiences. All In’s targeted social media efforts on Twitter, Facebook, and Pandora brought over 10,000 visitors to our website. Students heard over and over again — from sources they trust — that they have not only the potential to succeed in AP classes but also the support of parents, teachers, counselors, and administrators to thrive in those classes.
In March, we were able to call a sample of the parents and students to whom we reached out via snail mail and email. The responses were encouraging. For example, of those contacted, 89 percent of the parents and 84 percent of the students were aware of the students’ AP potential. Eighty-six percent of the students and 81 percent of the parents said that they had already taken or would take the steps needed for AP class enrollment in the 2014-15 school year.
We have a long way to go, and we look forward to continue moving the needle for high-performing African American, Latino, and Native American students. Find out more about All In.