Connecting Students and Families to Early FAFSA and Prior-Prior Year
Connecting Students and Families to Early FAFSA and Prior-Prior YearAndrew Elwell, Director, Communications
Each year millions of students complete the Free Application for Federal Student Aid (FAFSA), one of the first steps in qualifying for financial aid that will make college more affordable. This year, for the first time, the FAFSA opened earlier—on October 1—and allowed students and their families to use earlier tax returns (known as prior-prior year tax information) so they can make better-informed decisions about college.
As part of the College Board’s commitment to this transition, we have been working hard to ensure students and their families have the information they need. Here are some of the ways:
- Social media and digital advertising to alert students and families that the FAFSA is now open and must be completed the apply for financial aid.
- Prominent promotion of FAFSA in The Latest, our regular college planning emails to seniors and their families.
- Reminders on the collegeboard.org homepage for students who visit the site.
- A financial aid webinar for parents that highlighted FAFSA, CSS PROFILE, and tips for paying for college.
- Updated information on BigFuture and College Board websites about the changes to the financial aid timeline.
- Targeted email outreach to students in the Access to Opportunity initiatives to make them aware of the early FAFSA date and of what they need to complete the FAFSA.
- Participation in the Form Your Future national campaign, led by NCAN.
With college application deadlines coming up, we’re encouraging as many students as possible to complete the FAFSA. To that end, as part of a paid media effort with DiMe media, we’re hosting a Facebook Live event on Thursday, December 8, at 2:30 PM ET, featuring Marilu Duque, a student at NYU and blogger at STEM Latina.
We’re excited to bring the best possible information to students and their families as they move one step closer to the college of their dreams.